The charitable film donation project “Bringing Movies to My Hometown” was launched during the 15th Beijing International Film Festival on Apr. 23, 2025. More than 100 people from all walks of life attended the launching ceremony.

Photo shows the site of the launching ceremony of the "Bringing Movies to My Hometown" project.

Co-initiated and organized by the China Foundation for Human Rights Development (CFHRD) and China Film Group Corporation, the project aims to further promote and safeguard the cultural and educational rights of primary and secondary students and to widely mobilize Chinese filmmakers to carry out charitable education activities in their hometowns," said Zhou Shuchun in his speech.

Zhou Shuchun, executive vice-president of the China Foundation for Human Rights Development, delivers a speech at the event.

"I hope this initiative will inspire more schools, social organizations, and individuals to participate in the promotion of film culture," said Yu Junsheng.

Yu Junsheng, deputy secretary-general and deputy director of the Publicity Department of the Beijing Municipal Party Committee, delivers a speech at the event.

Being a movie star who contributed 200,000 yuan to the project, Huang Xiaoming recalled his experience of watching movies in his childhood and called for concerted efforts to build a brighter future for children.

Cheng Xiao, a young actress who also donated 200,000 yuan to the project, hoped that more and more children would know what love and responsibility were through movies.

Actor Huang Xiaoming sent his best wishes to "Bringing Movies to My Hometown" project in a video.

Actress Cheng Xiao sent her best wishes to "Bringing Movies to My Hometown" project in a video.

NEWHER donates screening rights of 10 short films to the project.