With spring in the air and cinematic dreams in motion, the public welfare release event for "Excellent Films on Campus" and "Bringing Films to My Hometown" was held on April 19 during the 16th Beijing International Film Festival.

At the ceremony, the China Foundation for Human Rights Development (CFHRD), China Film Group Co., Ltd. and the Beijing International Film Festival organizing committee joined hands with relevant parties to launch the public welfare initiative, conveying warmth through cinema, fulfilling social responsibility, supporting the growth of young people and promoting film culture, thereby injecting new vitality into China's public welfare film programs.

Zhou Shuchun, executive vice-president of CFHRD; Li Xianzeng, general manager of China Film Group Co., Ltd.; Qin Liang, deputy secretary-general of CFHRD; Lin Siwei, deputy director of the China Film Archive; Hou Xiao, head of the Market Division of the Film Bureau of the Publicity Department of the Communist Party of China Central Committee; Jia Huixia, director of the Fund Project Department of CFHRD; Xiong Ying, executive director of the Blue Helmets Public Welfare Fund; Cui Yan, director of the Beijing International Film Festival Operation Center of Beijing Radio and Television Station; Ma Wei, deputy manager of China Film Innovation Film Development (Beijing) Co., Ltd.; and renowned director and producer Li Shaohong, together with representatives from the China Film Association and relevant enterprises and institutions, witnessed the launch ceremony.

The public welfare release event for "Excellent Films on Campus" and "Bringing Films to My Hometown" is held during the 16th Beijing International Film Festival.

Public welfare launch lights up the honor ceremony

Amid warm applause, the CFHRD and China Film Group Co., Ltd., together with the Beijing International Film Festival organizing committee and other units, jointly announced the start of a new round of nationwide promotion for the "Excellent Films on Campus" and "Bringing Films to My Hometown" public welfare projects. The projects will continue to bring outstanding works to young people and allow the seeds of cinema to take root in more places.

Zhou said CFHRD has worked closely with China Film Group Co., Ltd. to plan and implement public welfare projects through the China Film Campus Film and Television Public Welfare Service Platform, aiming to deliver high-quality cultural resources to campuses in a targeted way and better meet children's diverse and higher-quality cultural needs. At the ceremony, Zhou presented donation certificates to caring enterprises including JD.com, Sichuan Shangzhou Industrial Co., Ltd. and Beijing Aofengyuan Technology Co., Ltd.

Zhou Shuchun, executive vice-president of the China Foundation for Human Rights Development, addresses the event.

Zhou Shuchun presents donation certificates to caring enterprises including JD.com, Sichuan Shangzhou Industrial Co., Ltd. and Beijing Aofengyuan Technology Co., Ltd.

Li said in his speech that the two public welfare projects have enabled a group of fine films to be deeply integrated with ideological and political education and aesthetic education, nourishing children's inner world in a subtle way.

He said China Film Group Co., Ltd. will continue to work with CFHRD and, relying on the China Film Campus Film and Television Public Welfare Service Platform under the China Film Content Distribution and Screening Platform, strive to further expand coverage, improve content supply, and make the "film plus education" model more vivid and imaginative.

Li Xianzeng, general manager of China Film Group Co., Ltd., addresses the event.

In addition, the trailer for the public welfare short film The Light Beast in the Mountains, jointly produced by CFHRD, China Film Group Co., Ltd., the Beijing International Film Festival organizing committee and other parties and directed by young filmmaker Xia Meng, was unveiled at the event. Members of the creative team interacted with the audience on stage, and their sincere remarks moved those present.

Members of the creative team of the public welfare short film The Light Beast in the Mountains interact on stage.

A public welfare journey to campuses shows responsibility

A special public welfare video released at the event gave a systematic review of the achievements made since the projects were launched in 2025. So far, the "Excellent Films on Campus" and "Bringing Films to My Hometown" projects have entered hundreds of primary and secondary schools across the country, completed more than 1,000 public welfare screenings, and reached 12 provincial-level regions including Xinjiang, Gansu, Guangxi and Ningxia. In old revolutionary base areas, remote mountainous areas and ethnic minority areas in particular, outstanding films are being deeply integrated with ideological and political education and aesthetic education, nourishing children's inner world in a subtle way.

In the video, special recommendations by actors Huang Xiaoming, Cheng Xiao and Bai Yu added more brilliance and warmth to the event. China Film Innovation Film Development (Beijing) Co., Ltd., as the executor of the public welfare project, will rely on the China Film Campus Film and Television Public Welfare Service Platform under the China Film Content Distribution and Screening Platform to further expand coverage, optimize content supply, introduce more outstanding works with ideological depth, artistic quality and a child-oriented perspective, deepen the "film plus education" model, and continue to create more dynamic and imaginative film-based education scenarios.

The Beijing International Film Festival organizing committee donates screening rights for five short films to the China Film Campus Film and Television Public Welfare Service Platform.

Though light and shadow may seem intangible, they are enough to illuminate children's dreams. As the talent of young filmmakers meets the eyes of young viewers through cinema, the future of Chinese film is quietly taking root. Looking ahead, the CFHRD, China Film Group Co., Ltd., the Beijing International Film Festival organizing committee and other parties will work together to bring more good films to campuses and light up the spark in children's eyes and dreams in their hearts.